Our Story
About Tabeldi
Rooted in Nature. Crafted for Wellbeing.
Who We Are
Nature provides some of the world's most remarkable ingredients.
At Tabeldi, we believe nature provides some of the world's most remarkable ingredients. Our purpose is to bring these natural treasures to people who value purity, authenticity and exceptional quality.
We carefully source premium natural superfoods that celebrate both their nutritional richness and the communities from which they originate. Every product reflects our commitment to responsible sourcing, thoughtful processing and uncompromising quality.
Our Story
Rooted in Life. Growing for Others.
The African baobab, scientifically known as Adansonia digitata, is one of Africa's most iconic trees. In Sudan, the baobab is known as Tabeldi. Across Africa, this remarkable tree is often called the Tree of Life — a symbol of nourishment, resilience and community.
That is the inspiration behind our name and the tree at the heart of our brand.
Tabeldi was founded with a simple ambition: to bring exceptional natural products to more people while building something that can grow beyond its founder.
Like the Tabeldi tree, we want our business to become stronger as it grows — creating opportunities, supporting livelihoods and, one day, providing jobs and making a meaningful contribution to the communities around us.
Because a great tree does not grow only for itself.
Its roots give it strength.
Its fruit provides nourishment.
Its branches create shelter.
And beneath its canopy, others can flourish.
We are only at the beginning of our journey, but our purpose is clear:
The stronger Tabeldi grows, the more people should be able to grow with it.
Founded on Quality
Nature deserves the highest standards of quality.
Tabeldi was founded by Nasir Awad, whose professional career has been dedicated to quality management, continual improvement and operational excellence.
Holding the internationally recognised professional designation CQP MCQI (Chartered Quality Professional, Member of the Chartered Quality Institute), Nasir established Tabeldi with one clear philosophy: nature deserves the highest standards of quality.
This belief inspired the development of the Savanna Press™ Standard — Tabeldi's proprietary quality framework that guides every product we create.
Our Mission
To deliver premium natural products that combine exceptional quality, responsible sourcing and complete transparency, helping customers enjoy the very best nature has to offer.
Our Vision
To become one of the world's most trusted premium natural wellness brands, recognised for quality, integrity and sustainable partnerships.
Our Quality Framework
Discover the Savanna Press™ Standard
Learn about the proprietary quality framework that guides every product we create — from wild harvest to your home.
Discover the Savanna Press™ Standard